This Copy was not requested. It was a creation for a hypothetical Squash magazine that aims to explore the ambiguity of the word "stoke" in a very niched public. For Squash players, Stroke is a fault made by one of the players that blocks the opponent's access to the ball. It also brings a familiar meaning of the word that is related to brain condition. The main emotion is fear and the "call to action" is the urgency to see a doctor regularly.